PROJECT

• Client: Buyerzone.com
• Date: April 2016
• Typefaces: Industry Inc, Neuzeit Grotesk

This project was a targeted marketing initiative, starting with an email campaign aimed at construction industry prospects. Recipients of the promotional email were directed either to a themed portal page or straight to the final conversion page, encouraging them to take action. This project was part of a larger email engagement strategy undertaken by myself and a senior associate of marketing.